/* =========================================================
   LXP Consulting — v2 Design System (Helvetica · brand blue)
   ========================================================= */
:root{
  --bg:#f4f7fb; --bg-2:#e9f1f9;
  --ink:#0b1a2e; --ink-soft:#33465e; --muted:#6d7d92;
  --line:#dce4ee; --line-strong:#c3d1e0;
  --accent:#1580d6; --accent-2:#0b4fa6; --cyan:#39c2f2;
  --dark:#0a1a30; --star:#e0a53c; --paper-on-dark:#eaf1fa;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;background:var(--bg);color:var(--ink);line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden;letter-spacing:-.006em}
body::before{content:"";position:fixed;inset:0;z-index:1;pointer-events:none;opacity:.04;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.wrap{max-width:1200px;margin:0 auto;padding:0 40px;position:relative;z-index:2}
a{color:inherit;text-decoration:none}
.label{font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;font-weight:600;color:var(--muted)}
.accent{color:var(--accent)}
h1,h2,h3{font-weight:700;letter-spacing:-.03em;line-height:1}
.em{color:var(--accent)}

.tlink{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:.98rem;position:relative;padding-bottom:4px;cursor:pointer}
.tlink::after{content:"";position:absolute;left:0;bottom:0;width:100%;height:1.5px;background:var(--accent);transform:scaleX(1);transform-origin:left;transition:transform .45s cubic-bezier(.22,1,.36,1)}
.tlink:hover::after{transform:scaleX(0);transform-origin:right}
.tlink .ar{transition:transform .45s cubic-bezier(.22,1,.36,1)}
.tlink:hover .ar{transform:translateX(6px)}
.tlink.light{color:#fff}.tlink.light::after{background:var(--cyan)}
.btn-solid{display:inline-flex;align-items:center;gap:9px;background:var(--accent);color:#fff;font-weight:600;font-size:.95rem;padding:14px 26px;border-radius:100px;transition:transform .35s cubic-bezier(.22,1,.36,1),background .3s}
.btn-solid:hover{transform:translateY(-2px);background:var(--accent-2)}

/* header */
header.site{position:sticky;top:0;z-index:20;background:rgba(244,247,251,.82);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px}
.mark{display:flex;align-items:center;gap:12px}
.mark img{height:34px;width:auto;display:block}
.mark .wm{display:flex;flex-direction:column;line-height:1}
.mark .wm b{font-weight:700;font-size:1.15rem;letter-spacing:-.02em}
.mark .wm span{font-size:.6rem;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);margin-top:3px}
.menu{display:flex;gap:22px}
.menu a{font-size:.75rem;letter-spacing:.07em;text-transform:uppercase;font-weight:600;color:var(--ink-soft);transition:color .2s}
.menu a:hover,.menu a.active{color:var(--accent)}
.nav .end{font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;font-weight:600}
.nav .end a{border-bottom:1.5px solid var(--accent);padding-bottom:2px}
.burger{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:6px}
.burger span{width:24px;height:2px;background:var(--ink);transition:.3s}
.mobile-menu{display:none;flex-direction:column;padding:6px 40px 20px;background:var(--bg);border-bottom:1px solid var(--line)}
.mobile-menu a{padding:12px 0;font-size:.82rem;letter-spacing:.1em;text-transform:uppercase;font-weight:600;border-bottom:1px solid var(--line)}

/* page hero */
.phero{padding:88px 0 40px;position:relative}
.phero .kicker{display:flex;align-items:center;gap:14px;margin-bottom:30px}
.phero .kicker .rule{width:52px;height:2px;background:var(--accent)}
.phero h1{font-size:clamp(2.6rem,6.6vw,5.4rem);letter-spacing:-.04em;max-width:16ch}
.phero .sub{margin-top:30px;font-size:1.2rem;color:var(--ink-soft);max-width:52ch;letter-spacing:-.01em}
.phero .acts{margin-top:40px;display:flex;gap:32px;align-items:center;flex-wrap:wrap}

/* generic section */
section{position:relative;z-index:2}
.sec{padding:104px 0}
.sec-sm{padding:70px 0}
.sechead{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:56px;border-bottom:1px solid var(--line);padding-bottom:24px}
.sechead h2{font-size:clamp(1.9rem,4vw,3rem);letter-spacing:-.035em;max-width:18ch}
.sechead .rt{font-size:.95rem;color:var(--muted);max-width:36ch;text-align:right}
.bg-2{background:var(--bg-2)}

/* stat row */
.statrow{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line)}
.statrow .s{padding:34px 0;border-bottom:1px solid var(--line)}
.statrow .s + .s{border-left:1px solid var(--line);padding-left:28px}
.statrow .n{font-size:clamp(2.2rem,4vw,3.2rem);font-weight:700;letter-spacing:-.04em;color:var(--accent-2)}
.statrow .t{margin-top:8px;font-size:.9rem;color:var(--muted);max-width:22ch}

/* method rows */
.method{border-top:1px solid var(--line)}
.mrow{display:grid;grid-template-columns:110px 1.1fr 1.4fr;gap:40px;align-items:baseline;padding:36px 0;border-bottom:1px solid var(--line);transition:padding-left .5s cubic-bezier(.22,1,.36,1)}
.mrow:hover{padding-left:14px}
.mrow .no{font-size:1.7rem;font-weight:700;color:var(--accent);letter-spacing:-.03em}
.mrow h3{font-size:1.7rem;letter-spacing:-.03em}
.mrow p{color:var(--ink-soft);font-size:1.03rem;max-width:48ch}

/* dark band */
.dark-band{background:var(--dark);color:var(--paper-on-dark);background-image:radial-gradient(900px 500px at 88% -10%,rgba(57,194,242,.14),transparent 60%)}
.dark-band .wrap{padding-top:104px;padding-bottom:104px}
.dark-band .label{color:#7f93ad}
.dark-band h2{color:#fff}
.dark-band .lead{font-size:clamp(1.8rem,3.7vw,2.9rem);line-height:1.1;letter-spacing:-.03em;max-width:24ch;margin:24px 0 60px;font-weight:700}
.dark-band .lead .em{color:var(--cyan)}
.pgrid{display:grid;grid-template-columns:repeat(4,1fr)}
.pstat{padding:32px 0;border-top:1px solid rgba(255,255,255,.16)}
.pstat + .pstat{padding-left:28px}
.pstat .n{font-size:clamp(2.2rem,4.2vw,3.4rem);line-height:1;letter-spacing:-.04em;font-weight:700}
.pstat .t{margin-top:14px;font-size:.86rem;color:#93a6bf;max-width:20ch}

/* work list */
.work .wrow{display:grid;grid-template-columns:1fr auto;gap:30px;align-items:center;padding:30px 0;border-bottom:1px solid var(--line);transition:.4s}
.work .wrow:first-child{border-top:1px solid var(--line)}
.work .wrow:hover{padding-left:12px}
.work .wl{display:flex;flex-direction:column;gap:8px}
.work .wl .cat{font-size:.72rem;letter-spacing:.15em;text-transform:uppercase;color:var(--muted)}
.work .wl .ti{font-size:1.35rem;font-weight:700;letter-spacing:-.03em}
.work .wr{font-size:clamp(1.6rem,3vw,2.3rem);font-weight:700;letter-spacing:-.04em;color:var(--accent-2);white-space:nowrap}

/* ticker */
.ticker{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;background:var(--bg-2)}
.ticker .track{display:flex;white-space:nowrap;animation:scroll 32s linear infinite;width:max-content}
.ticker .item{display:inline-flex;align-items:center;gap:14px;padding:18px 34px}
.ticker .item .n{font-weight:700;font-size:1.3rem;letter-spacing:-.03em}
.ticker .item .t{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.ticker .dot{color:var(--cyan);font-weight:700}
@keyframes scroll{to{transform:translateX(-50%)}}

/* pills */
.pills{display:flex;flex-wrap:wrap;gap:12px}
.pills span{font-size:.86rem;font-weight:600;letter-spacing:-.01em;color:var(--accent-2);background:#fff;border:1px solid var(--line);padding:10px 18px;border-radius:100px}

/* ===== Influencer: IG profile mock ===== */
.igblock{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:center}
.phone{position:relative;width:300px;margin:0 auto;border-radius:38px;background:#000;padding:10px;box-shadow:0 40px 80px -30px rgba(10,24,48,.5)}
.phone .screen{border-radius:30px;overflow:hidden;position:relative;background:#fff}
.phone .screen img{width:100%;display:block}
.reshare-hi{position:absolute;left:61%;top:39%;transform:translate(-50%,-50%);width:64px;height:64px;border:3px solid var(--accent);border-radius:50%;box-shadow:0 0 0 6px rgba(21,128,214,.18);animation:pulse 1.8s ease-in-out infinite;pointer-events:none}
@keyframes pulse{0%,100%{box-shadow:0 0 0 6px rgba(21,128,214,.18)}50%{box-shadow:0 0 0 14px rgba(21,128,214,.05)}}
.reshare-tag{position:absolute;left:61%;top:30.5%;transform:translate(-50%,-100%);background:var(--accent);color:#fff;font-size:.72rem;font-weight:700;letter-spacing:.03em;padding:7px 11px;border-radius:8px;white-space:nowrap;box-shadow:0 8px 20px -6px rgba(21,128,214,.6)}
.reshare-tag::after{content:"";position:absolute;left:50%;bottom:-6px;transform:translateX(-50%);border:6px solid transparent;border-top-color:var(--accent)}
.igcopy h2{font-size:clamp(1.8rem,3.6vw,2.7rem);letter-spacing:-.035em;margin-bottom:18px}
.igcopy p{color:var(--ink-soft);font-size:1.06rem;margin-bottom:14px;max-width:46ch}
.igcopy .hint{display:inline-flex;align-items:center;gap:10px;font-weight:600;color:var(--accent-2);margin-top:8px}
.igcopy .hint .loop{width:26px;height:26px;border-radius:7px;background:var(--accent);color:#fff;display:grid;place-items:center;font-size:.9rem}

/* ===== placements gallery =====
   Masonry columns so every screenshot keeps its own aspect ratio — nothing
   is cropped. Caption sits BELOW the image instead of over it. */
.gallery{columns:3;column-gap:22px}
.gcard{display:block;break-inside:avoid;-webkit-column-break-inside:avoid;page-break-inside:avoid;margin:0 0 22px;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:0 10px 30px -18px rgba(10,24,48,.4);transition:transform .4s cubic-bezier(.22,1,.36,1),box-shadow .4s}
.gcard:hover{transform:translateY(-5px);box-shadow:0 26px 50px -24px rgba(10,24,48,.5)}
.gcard:focus-visible{outline:3px solid var(--accent);outline-offset:3px}
.gcard img{width:100%;height:auto;display:block;background:var(--dark)}
.gbody{padding:17px 18px 19px}
.gbody .h{font-weight:700;font-size:1rem;letter-spacing:-.02em}
.gbody .v{font-size:.82rem;color:var(--muted);margin-top:3px}
.gbody .lk{font-size:.78rem;font-weight:600;color:var(--accent-2);margin-top:9px}


/* FAQ accordion (faq.html + landing pages) */
.faq{border-top:1px solid var(--line);max-width:860px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:26px 44px 26px 0;position:relative;font-size:1.22rem;font-weight:700;letter-spacing:-.03em;transition:color .25s}
.faq summary::-webkit-details-marker{display:none}
.faq summary:hover{color:var(--accent)}
.faq summary:focus-visible{outline:2px solid var(--accent);outline-offset:4px;border-radius:4px}
.faq summary::after{content:"";position:absolute;right:6px;top:50%;width:11px;height:11px;margin-top:-7px;border-right:2px solid var(--accent);border-bottom:2px solid var(--accent);transform:rotate(45deg);transition:transform .35s cubic-bezier(.22,1,.36,1)}
.faq details[open] summary::after{transform:rotate(-135deg);margin-top:-2px}
.faq .a{padding:0 0 28px;color:var(--ink-soft);font-size:1.04rem;max-width:64ch}
.faq .a p + p{margin-top:14px}
.faq .a a{color:var(--accent);font-weight:600;border-bottom:1px solid rgba(21,128,214,.35)}
@media (prefers-reduced-motion:reduce){.faq summary::after{transition:none}}

/* ===== testimonials ===== */
.tgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.tcard{background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px 28px;display:flex;flex-direction:column;box-shadow:0 14px 40px -30px rgba(10,24,48,.5);transition:transform .4s cubic-bezier(.22,1,.36,1),box-shadow .4s}
.tcard:hover{transform:translateY(-4px);box-shadow:0 26px 50px -28px rgba(10,24,48,.45)}
.stars{color:var(--star);font-size:.98rem;letter-spacing:.14em;line-height:1}
.tcard blockquote{margin-top:18px;font-size:1.01rem;color:var(--ink-soft);line-height:1.56;flex:1}
.tcard blockquote p + p{margin-top:13px}
.tcard .who{margin-top:24px;padding-top:18px;border-top:1px solid var(--line)}
.who b{display:block;font-size:.98rem;letter-spacing:-.02em;font-weight:700}
.who span{display:block;font-size:.85rem;color:var(--muted);margin-top:3px}
.who .src{font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-top:11px}

/* single pull-quote variant */
.tquote{max-width:840px}
.tquote blockquote{margin-top:22px;font-size:clamp(1.2rem,2.3vw,1.62rem);line-height:1.36;letter-spacing:-.025em;font-weight:700;color:var(--ink)}
.tquote blockquote p + p{margin-top:16px}
.tquote .who{margin-top:28px;padding-top:20px;border-top:1px solid var(--line);max-width:420px}
.dark-band .tquote blockquote{color:#fff}
.dark-band .who b{color:#fff}
.dark-band .who span,.dark-band .who .src{color:#93a6bf}
.dark-band .tquote .who{border-top-color:rgba(255,255,255,.18)}

@media (max-width:960px){.tgrid{grid-template-columns:1fr;max-width:620px}}

/* cta */
.cta{padding:118px 0}
.cta .big{font-size:clamp(2.4rem,6vw,4.6rem);line-height:1;letter-spacing:-.04em;max-width:16ch;font-weight:700}
.cta .acts{margin-top:40px;display:flex;gap:32px;align-items:center;flex-wrap:wrap}

/* footer */
footer.site{border-top:1px solid var(--line);padding:56px 0 40px}
.fgrid{display:flex;justify-content:space-between;align-items:flex-start;gap:40px;flex-wrap:wrap}
.fgrid .fl{max-width:34ch;color:var(--muted);font-size:.94rem;margin-top:16px}
.fmark{display:flex;align-items:center;gap:12px}
.fmark img{height:32px}
.fmark b{font-weight:700;font-size:1.1rem;letter-spacing:-.02em}
.fmenu{display:flex;gap:56px;flex-wrap:wrap}
.fcol h5{font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin-bottom:16px}
.fcol a{display:block;font-size:.94rem;padding:5px 0;color:var(--ink-soft)}
.fcol a:hover{color:var(--accent)}
.fbot{margin-top:46px;padding-top:22px;border-top:1px solid var(--line);display:flex;justify-content:space-between;font-size:.8rem;color:var(--muted);flex-wrap:wrap;gap:10px}

.reveal{opacity:0;transform:translateY(20px);transition:opacity .8s cubic-bezier(.22,1,.36,1),transform .8s cubic-bezier(.22,1,.36,1)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}.ticker .track{animation:none}}

@media (max-width:1120px){
  .wrap{padding:0 22px}
  .menu,.idx,.nav .end{display:none}
  .burger{display:flex}
  .sechead{flex-direction:column;align-items:flex-start}
  .sechead .rt{text-align:left}
  .mrow{grid-template-columns:1fr;gap:8px}
  .statrow{grid-template-columns:1fr 1fr}
  .statrow .s + .s{border-left:0;padding-left:0}
  .statrow .s:nth-child(even){border-left:1px solid var(--line);padding-left:24px}
  .pgrid{grid-template-columns:1fr 1fr}
  .pstat + .pstat{padding-left:0}
  .pstat:nth-child(even){padding-left:22px}
  .work .wrow{grid-template-columns:1fr;gap:10px}
  .igblock{grid-template-columns:1fr;gap:40px}
  .gallery{columns:2;column-gap:16px}
  .gcard{margin-bottom:16px}
}
@media (max-width:560px){.gallery{columns:1}}