Local Market Growth

  • Case Study – Hospitality

    Opening Awareness and Consistent Growth

    +10K Weekly Impressions

    Visibility growth during the first year of launch for a local restaurant building awareness across search.

    • Consistent growth in weekly impressions (now ~10K per week)
    • Organic search driving ~200 visits per day
    • Paid search adding ~100 additional daily visits

  • Case Study – Hospitality

    30%+ Increase in Bookings

    A local restaurant seeing sustained booking growth and consistently outperforming the local average.

    • Monthly bookings increased from 166 → 221
    • +33% booking growth in the most recent period
    • OpenTable performance exceeding the local benchmark

Search & Visibility Growth

  • Case Study – Healthcare

    Site Improvements

    44% Increase in Average Rankings

    Organic visibility improvement following technical updates and ongoing content optimization for a major health supplement brand.

    • Average rankings improved 44% across the broader keyword footprint
    • Technical updates strengthened site performance and crawl efficiency
    • Continued content expansion supported sustained ranking growth

  • Case Study – Healthcare

    Improving “Near Me” Visibility

    High-Intent Local Terms to Top 3 Positions

    Competitive local growth for a quality physician in a crowded dermatology market.

    • Built visibility for core “near me” intent searches
    • Primary rankings improved from 20+ to top 3
    • Sustained map pack placement across key terms

  • Case Study – Healthcare

    Growing Search and AI Visibility for an Established Physician

    Strategic content optimization, local search improvements, and technical SEO strengthening organic discovery and patient acquisition.

    • Organic clicks increased from 241 → 1.03K
    • Search impressions expanded from 9.25K → 142K
    • Improved visibility across high-intent healthcare searches and AI-driven results

  • Case Study – Retail

    Expanding High-Intent Search Visibility

    +42% Growth in Featured Snippets & AI Visibility

    Search strategy improvements increasing visibility across high-intent research queries.

    • Featured snippets increased 42% year-over-year
    • SEO strategy aligned page layouts with natural search behavior
    • Updated technical specifications and content structure to match common search queries
    • Improved visibility across informational and comparison searches during the vehicle research phase

  • Case Study – CPG

    Enterprise Domain Migration and Content Strategy

    Organic Growth Following Large-Scale SEO Restructuring

    Strategic SEO and content architecture supporting the migration of a major consumer products brand from a single domain to a multi-brand ecosystem.

    • Led SEO strategy for migration from 1 domain to 6 brand-specific domains
    • Organic traffic increased 47% year-over-year following relaunch
    • Conducted a large-scale content audit and taxonomy restructuring across thousands of pages
    • Implemented canonical, redirect, and IA strategies to preserve and transfer search authority

Paid Campaign Performance

  • Case Study – Healthcare

    Efficient META Campaign Performance

    Targeted paid social campaigns driving strong engagement and cost-efficient traffic.

    • Reach of 79,012 users in 90 days
    • 6,029 link clicks generated
    • CPC averaging $0.23 per click
    • CTR of ~7.6% indicating strong engagement

  • Case Study – Healthcare

    Instagram Paid Reach Expansion

    Paid social campaigns increasing visibility beyond the existing follower base.

    • 56K total views (93% driven by paid reach)
    • 97% of views from non-followers
    • Accounts reached increased to 33,204 (+2K%)
    • Profile visits increased 266%

Social & Brand Visibility

  • Case Study – Hospitality

    Instagram Organic Growth

    Strong early engagement and discovery growth following content and profile optimization.

    • Profile visits increased 194%
    • External link taps increased 2,800%
    • Monthly organic views grew from <1K to ~25K

  • Case Study – Hospitality

    Instagram Organic Growth

    Consistent engagement improvements driven by optimized content strategy.

    • Profile visits increased 50%
    • External link taps increased 400%
    • Account reach increased 44%

  • Case Study – Hospitality

    Influencer Partnerships Driving Local Awareness

    Strategic influencer collaborations building sustained visibility for a hospitality brand.

    • Secured 50+ influencer partnerships in 12 months
    • Combination of paid and organic collaborations
    • Multiple creators delivering high engagement and shares

    Influencer Highlights

    • @jodielangel — 1.4M followers | 1K likes | 36 shares
    • @mikeiseating — 124K followers | 1K likes | 1.2K shares
    • @lalainboca — 139K followers | 884 likes | 130 shares