Practical strategy from practitioners — local search, paid media, influencer, GEO, restaurant marketing, and the work that actually moves the needle.
The 12-week timeline for getting local search, creators, press, and paid media firing together before your doors open — so you launch to a full house, not an empty room.
Google Business Profile, map pack rankings, and near-me search — the local search fundamentals that determine which practice shows up when a patient is looking.
How AI search engines — ChatGPT, Perplexity, Google AI Overviews — change the way businesses get discovered, and what to do about it.
How to find the right food creators, structure deals that work for both sides, and measure whether the content actually fills tables.
LegitScript, ad policy, keyword strategy, HIPAA-compliant tracking — the details most agencies skip when running healthcare PPC.
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