We coordinate creator coverage, press placements, local search, and paid media so your restaurant launches with day-one momentum — not a slow build.
A new restaurant gets one natural surge of curiosity. If nobody has heard of you when you open the doors, that window closes with empty seats — and marketing after the fact is always harder than marketing into momentum.
The mistake most operators make isn't lack of effort. It's fragmentation. They hire a social media person, ask a friend to handle PR, build a website that doesn't show up in search, and hope the food speaks for itself. Each piece is disconnected from the others. Nobody is coordinating the timing.
An opening launch works when every channel fires together. Creator content goes live the same week press hits. The Google Business Profile is verified and ranking before anyone searches your name. The paid campaign targets your actual trade area — not a 50-mile radius. The reservation link works. And it all points somewhere that converts a curious person into a booking.
That coordination is what we do.
We don't hand you a marketing plan and wish you luck. We build it, run it, and time it so your opening gets the compound effect of everything hitting at once.
We tap our network of South Florida food, lifestyle, and hospitality creators — hundreds of vetted relationships with a combined 15M+ reach. We handle outreach, negotiate deals, manage content approvals, and time posts to your opening week. Not vanity metrics. Real local reach that fills tables.
We place our clients in the publications their customers actually read. Eater Miami, The Palm Beach Post, Boca Magazine, Delray Magazine — real editorial coverage, not paid advertorials. We pitch the story, manage the editorial relationship, and coordinate timing with your launch.
Your Google Business Profile is verified, optimized, and ranking before opening day. Menu, hours, photos, categories, and attributes — built correctly from the start so you're visible in "near me" and map pack results the moment someone searches. We've taken practices from position 20+ to top 3.
Targeted Meta and Google campaigns that hit your actual trade area during opening week. We've run healthcare campaigns at $0.23 CPC with 7.6% CTR — restaurant campaigns with the right creative and targeting perform similarly. Geo-targeted, budget-efficient, conversion-tracked.
A fast, mobile-first website with proper schema markup, location pages, and menu structure that search engines can actually crawl. Most restaurant websites are built for looks and invisible to Google. We build for both — because a beautiful site nobody finds is just a business card.
Building anticipation before you open — behind-the-scenes content, construction updates, menu teases, and a pre-launch email capture that gives you a list of interested locals before the doors open. By opening day, you're launching to an audience, not starting from zero.
We start 12 weeks before your opening to build infrastructure, generate buzz, and activate everything at once.
Website built. Google Business Profile claimed and optimized. Social channels launched. Schema and local citations submitted. The infrastructure that makes everything else work.
Creator outreach begins. Press pitches sent. Email capture page live. Behind-the-scenes content calendar running. Building an audience before anyone can visit.
Creator visits scheduled. Press placements confirmed and timed. Paid campaigns built and tested. Soft-opening events planned for earned coverage. Reservation systems tested end to end.
Everything fires. Creator content live. Press coverage hitting. Paid media pushing. Google listing ranking. You open to a room that already knows your name — and has a reason to come back.
A real opening, coordinated from pre-launch through day one — creator coverage, editorial placements, and local search live when the doors opened.
Goodfellas Pizzeria came to us before their South Florida opening. They had the product. They needed the launch to match.
We coordinated a multi-channel push: local food creators visited pre-opening for content that went live the same week as editorial placements. Google Business Profile was verified and optimized before the first customer walked in. Press landed in regional publications. Social content built anticipation for weeks before the doors opened.
The result: day-one coverage across creators, press, and search — not a slow trickle of awareness over months. The kind of opening that makes it look like the restaurant has been there for years.
Twelve weeks is ideal. The first four weeks are infrastructure — listings, website, and social channels built before anyone searches for you. Weeks five through eight are pre-launch buzz: creator outreach, press pitches, and an email list that captures early interest. The final four weeks are activation — events, paid media, and coordinated day-one coverage. Starting earlier gives you more runway; starting later means compressing the timeline, not skipping steps.
Everything your opening needs to generate demand on day one and sustain it after: Google Business Profile setup and optimization, local SEO foundation, creator and influencer outreach, press and editorial placement, social media launch strategy, and paid media campaigns targeting your trade area. We coordinate the timing so all channels fire together — not piecemeal over months.
Our creator network and press relationships are strongest in South Florida — Palm Beach County, Broward, and Miami-Dade — so opening launches here get the most density. For restaurants outside the region, the search, paid, and strategy work applies anywhere; creator and press components are built from local networks in your market.
We compress the timeline, not the work. The same channels still fire — we just overlap phases and prioritize what moves the needle fastest for your specific opening. A shorter runway means more intensity, not less coverage. We've launched restaurants on tighter timelines; it just means fewer weeks of pre-launch buzz and more concentrated activation.
We handle the entire process — identifying creators who are a genuine fit for your concept, negotiating fair terms, managing visits and content approvals, and timing posts to your launch. Our South Florida network includes hundreds of food, lifestyle, and hospitality creators with a combined reach over 15 million. You see the content before it goes live, and we negotiate usage rights so you can repurpose it across your own channels.
Opening a restaurant in South Florida?
Tell us when you're opening and we'll map out the launch — no obligation, no pitch deck. Just the plan.
